During the login process and directly from the Captive Portal, it is possible to promote actions through the end-user’s Facebook or Twitter accounts. These actions can be designed to gain «Likes» for the establishment’s Facebook Page or to generate «posts» and «publications» on the user’s own social media profile containing information about their visit. This latter option can trigger viral effects and increased engagement, and it can even be used to run contests or loyalty programs.
With the «Like» and «Share» plugins, options are activated that the user can accept and choose to share on their social networks. These actions can automatically trigger an alert so that a designated person from the establishment receives them, allowing for real-time social media monitoring to achieve the best possible performance.